Booze news: drinking makes you cool. A new study shows the ability to drink several drinks in one sitting along with more occasions of heavy drinking leads to a higher position of power within your group of friends, especially among guys. High alcohol tolerance is seen as powerful and masculine in men and in women its preserved as an ability to "keep up with the boys." There is a tipping point and it generally comes around drink number 12. Full disclosure the study was conducting in Toronto, where the most powerful man in the city, the mayor, is a crack smokin alcoholic .