HURON, S.D.(KELO-AM) – The South Dakota State Fair has announced their 2014 theme; “What Does the Fair Say?” “Announcing our theme and logo is always an exciting part of the planning year,” said State Fair marketing and events coordinator Candi Hettinger Briley. “This year we chose a theme that fits into recent pop culture, but will also be a fun idea people can get involved with.” The sights and sounds that can be found throughout the fairgrounds are an important part of the State Fair experience. Over its five day run, the fair has a lot to say with daily live music, animal sounds coming from the exhibit buildings and kids squealing at the carnival. The grandstand concert excitement has already begun with the announcement of ALABAMA on Friday. More concert announcements will be made over the next month as contracts are signed. An updated State Fair logo has also been designed and can be viewed at www.sdstatefair.com The 2014 South Dakota State Fair will run from Thursday, Aug. 28, through Monday, Sept. 1. Channel Seeds preview night will be Wednesday, Aug. 29. For more information on State Fair events, contact the Fair office at 800-529-0900, visit www.sdstatefair.com or find us on Facebook and Twitter. Agriculture is South Dakota's No. 1 industry, generating over $21 billion in annual economic activity and employing more than 122,000 South Dakotans. The South Dakota Department of Agriculture's mission is to promote, protect, preserve and improve this industry for today and tomorrow. Visit us online at http://sdda.sd.gov or follow us on Facebook and Twitter.