On Air Now

Listen

Listen Live Now » 103.7 FM Sioux Falls, SD

Weather

Current Conditions(Sioux Falls,SD 57104)

More Weather »
80° Feels Like: 81°
Wind: E 10 mph Past 24 hrs - Precip: 0”
Current Radar for Zip

Tonight

Clear 59°

Tomorrow

Mostly Sunny 82°

Wed Night

Mostly Clear 61°

Alerts

Three new sponsors for Denny Sanford PREMIER Center announced

by
The Denny Sanford PREMIER Center has a new look and a new web site. (DTSF.org)
The Denny Sanford PREMIER Center has a new look and a new web site. (DTSF.org)

Sioux Falls, SD (KELO AM) - The City of Sioux Falls and SMG have reached agreements with three additional companies to be official marketing partners of the new Denny Sanford PREMIER Center.

Graham Tire will become an official marketing partner in the tire and auto categories. The agreement includes a significant presence of their brand in the form of permanent signage in the main concourse. The sponsorship agreement is for five years and has a total package value of $52,500.

Lewis Drug will become the exclusive marketing partner in the pharmacy and grocery categories. The agreement includes a significant presence of their brand in the form of permanent signage in the main concourse and LED signage on the ribbon board in the seating bowl. The sponsorship agreement is for seven years and has a total package value of $126,875.

Wellmark Blue Cross and Blue Shield will become the exclusive marketing partner in the health insurance category. The agreement includes dominant LED signage on the ribbon board in the seating bowl and the exterior videoboard. Their brand also will receive significant exposure on the high-definition televisions throughout the building. The sponsorship agreement is for five years and has a total package value of $141,758.

Sponsorships at the Denny Sanford PREMIER Center, Sioux Falls Convention Center, and Sioux Falls Arena will deliver quality exposure to hundreds of thousands of people annually and on a year-round basis. Sponsorship revenue, along with revenue from premium seating sales, will help fund operations in the three facilities. This announcement brings a total of 16 sponsors in three categories to be announced:

Title SponsorsFirst PREMIER Bank/PREMIER BankcardSanford Health

Signature PartnersBeal Distributing, Inc.Dakota Beverage Company, Inc.The Gas Stop HolidayKELOLAND TelevisionMidcontinent CommunicationsPepsiCo Foodservice

Marketing PartnersAvera McKennan Hospital & University Health CenterGraham TireJohnson, Heidepriem & Abdallah, L.L.P.Lewis DrugMcNally’s Irish PubPapa John’s PizzaPOETWellmark Blue Cross and Blue Shield

Comments